What strategy did the company use to manage their manufacturing and logistics?
The Swiss Company Reinventing Running Shoes With Clouds
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The video discusses the journey of a Swiss company that innovated a unique running shoe with a special outsole design called 'clouds'. The company faced challenges in gaining credibility and expanded its market to the USA, achieving significant sales growth. They maintain a lean operation by outsourcing manufacturing and logistics, aiming to grow in the $15 billion running market.
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OPEN ENDED QUESTION
3 mins • 1 pt
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What is the estimated size of the running market worldwide?
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