Writing Effective Persuasive Claims and Complaints

Bill Carmody discusses how to make effective and persuasive claims in business writing. He emphasizes stating facts, using simple language, and addressing alternative views. For complaints, empathy is key, and suggestions for resolution should be clear. The tutorial aims to improve business writing skills.

What are the key components of an effective claim?

How can you ensure that your claim is backed up by facts?

What strategies can be used to make a claim persuasive?

Why is it important to address alternative views when making a persuasive claim?

What role does empathy play in making a complaint?