The video tutorial explains the importance of customer satisfaction and introduces the Net Promoter Score (NPS) as a tool to measure customer loyalty. NPS is based on how likely customers are to recommend a company to others. A higher NPS indicates greater customer satisfaction, which often leads to more recommendations. The tutorial emphasizes that understanding and improving NPS can help businesses enhance customer satisfaction and loyalty.

How does customer satisfaction affect recommendations?

What is the relationship between customer satisfaction and the Net Promoter score?