Kontoor Brands Bringing Wrangler Jeans to China

Kontoor Brands Bringing Wrangler Jeans to China

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Interactive Video

Business

University

Hard

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The transcript discusses Kontoor Brands' strategy post-spinoff, focusing on global expansion for Wrangler and Lee. It highlights innovation, supply chain advantages, and plans to enter the Chinese market. The company addresses competition, tariff challenges, and emphasizes digital strategies alongside wholesale. The brand name 'Kontoor' reflects flexibility for future acquisitions beyond denim.

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3 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What are the future growth opportunities mentioned for the company?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the significance of the name 'Kontoor Brands' according to the CEO?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

How does the company plan to approach acquisitions in the future?

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