What is Association Rule Mining?

The video discusses association algorithms in supervised learning, focusing on their ability to find hidden correlations in data sets and generate association rules. A retail sales example illustrates how these algorithms can identify item pairings to boost sales. The video explains the process of generating association rules and their marketing benefits. It concludes with a mention of the apriori algorithm and its application in market basket analysis, to be covered in the next video.

What example is provided to illustrate the use of association algorithms in retail?

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What is the role of the apriori algorithm in Market Basket analysis?

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