Angry Birds Maker Rovio Plans IPO

The transcript discusses Rovio's reliance on the Angry Birds franchise and the need for new growth strategies. Despite past challenges, Rovio has seen significant revenue growth due to a shift in their selling strategy, focusing on in-app purchases. The company has a history of successful products, including the Angry Birds movies, but faces gaps in new hits. Executives emphasize the importance of their current strategy and the potential for future growth in both mobile gaming and ancillary products.

What shift in selling strategy has Rovio implemented?

What do Rovio executives say about the time it takes for games to catch on?