Porsche CEO Says Most Taycan Buyers Are New to Brand

The transcript discusses Porsche's entry into the electric vehicle era, highlighting its legacy and iconic cars. It covers sales strategies, market demographics, and the target audience, including competition with Tesla. The future of Porsche's electric transition is also explored, with plans for more electric and hybrid models.

Discuss the historical significance of the racing car featured in the advertisement.

What are the future plans for Porsche regarding electric vehicles and the 911 model?