What Amazon's Earnings Report Signals About the Broader Ad Market

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Business, Information Technology (IT), Architecture
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University
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Hard
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7 questions
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1.
OPEN ENDED QUESTION
3 mins • 1 pt
What were the key factors that led to Amazon's shares giving back their gains after the earnings report?
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2.
OPEN ENDED QUESTION
3 mins • 1 pt
How does the advertising business contribute to Amazon's overall market strategy?
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3.
OPEN ENDED QUESTION
3 mins • 1 pt
In what ways is Amazon considered a threat to Google and Facebook in the digital ad market?
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4.
OPEN ENDED QUESTION
3 mins • 1 pt
What changes are brands making in their marketing strategies to adapt to the digital point of sale?
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5.
OPEN ENDED QUESTION
3 mins • 1 pt
What role does machine learning play in optimizing brand presence on Amazon?
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6.
OPEN ENDED QUESTION
3 mins • 1 pt
How is Whole Foods contributing to Amazon's overall business model despite a slowdown in physical store revenue?
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7.
OPEN ENDED QUESTION
3 mins • 1 pt
What trends should brands watch for during the holiday season regarding consumer behavior on Amazon?
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