Online Shoppers Kept Christmas Sales Figures Afloat

Retailers experienced lower than expected sales before Christmas, with a slight recovery in the final week of December. The British Retail Consortium reported a 1.5% increase in sales compared to the previous year, largely driven by online sales, which grew by nearly 18%. Pharmacy owner Nishma Jirani plans to focus on online sales and adjust stock levels. Overall, 2012 was challenging for retailers, with consumers cautious about spending due to credit card bills.

What was the impact of online sales on the overall sales figures?

What challenges did retailers face during the Christmas season of 2012?