Instagram Influencers Won't Be Allowed to Promote Vaping

The video discusses the evolving landscape of influencer marketing, highlighting how influencers independently negotiate deals with brands. It addresses regulatory pushback from authorities like the UK advertising authority and the FTC, particularly concerning vaping ads targeting teens. Instagram's response includes banning ads for vaping, weapons, and tobacco products, though enforcement has been limited. The video also covers Instagram's content restrictions for paid posts, such as prohibiting political content. Finally, it explains the different advertising systems on Instagram, including traditional ads, branded content, and influencer marketing, which often operates outside Instagram's direct oversight.

Discuss the challenges Instagram faces in enforcing advertising rules for influencers.

What is the difference between regular advertising and influencer advertising on Instagram?