Damon Centola - Change: How to Make Big Things Happen

The video explores how social change spreads through networks, challenging the idea that it must originate from influencers. Instead, change often begins at the network's periphery, growing into a critical mass. The speaker shares stories of successful social movements and highlights the limitations of the virus model in explaining behavior spread. The book discussed offers insights into the rules governing social change, emphasizing the need to understand these dynamics to effectively initiate change.

In what ways do behaviors follow different rules compared to viruses in the context of social change?

What are the rules that govern social change according to the author?