Revert to your company values when facing a tough decsions

The video discusses a business decision involving a partnership with a retailer that could harm the brand but aligns with the company's core mission of generating funds for humanitarian projects. The decision was made by prioritizing the company's values over brand distribution, resulting in significant financial success and positive social impact.

What was the main concern regarding the partnership agreement with the retailer?

How did the teacher decide whether to pursue the partnership or maintain the brand?

What impact did the partnership agreement ultimately have on the brand?

What was the core objective of the business mentioned in the text?

How much money was raised for humanitarian projects as a result of the business decisions?