AmazonGo Looks to Cashierless Brick and Mortar Expansion

AmazonGo Looks to Cashierless Brick and Mortar Expansion

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Interactive Video

Business, Information Technology (IT), Architecture, Religious Studies, Other, Social Studies, Physics, Science

University

Hard

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The transcript discusses Amazon's strategy to expand its presence in the food market by offering quick service in its stores, targeting busy individuals on lunch breaks. It highlights Amazon's history of experimentation and adaptation, learning from past failures to refine its approach. The focus is on leveraging Amazon's strong brand to dominate the fast food market and enhance its retail strategy.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What challenges did Amazon face with its initial Prime service, and how did they overcome them?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

In what ways does the Amazon brand influence customer behavior in their stores?

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