Managing your client's expectations

The speaker shares an experience as an MD of a film company, releasing a film by a brilliant director. Despite the film's commercial challenges, it achieved significant success. However, the director criticized the speaker's efforts, leading to a personal lesson on managing expectations and communication. The speaker learned to be more open with talent about potential challenges and to communicate the realities of the film industry.

What challenges did the speaker face while promoting the film?

What was the financial outcome of the film in the UK market?

How did the speaker feel about the feedback from the talented person regarding their job?

What lesson did the speaker learn about managing expectations?

In what ways did the speaker change their approach to working with talent in future projects?