Vertical Farming Surges, CEO Sees Three Times Increase in Shipments

The video discusses the rise in demand for indoor urban vertical farms, particularly during the pandemic, as consumers become more concerned about food safety. Matt Bernard, CEO of Plenty, explains their unique farming methods that focus on flavor and sustainability, using less water and land without pesticides. The pandemic has intensified demand, leading to a significant increase in shipments. Despite the high costs of vertical farming, Plenty aims to keep prices competitive and plans to expand to meet global demand for food security.

In what ways does Plenty aim to keep its prices competitive in the future?

What is the significance of food sovereignty and security in the context of Plenty's business expansion?