Facebook Drives Engagement Through Faith Groups

The video discusses the popularity of religious content on Facebook, highlighting that Christian-based links were among the most shared in 2020 and 2021. Facebook has developed tools for religious groups, such as a prayer function, which help connect communities but also raise privacy concerns. Religious leaders emphasize the importance of not replacing in-person experiences with digital tools, suggesting they should complement each other.

What was one of the most shared types of content on Facebook in 2020?

What does Steck hope regarding the future of social media and in-person religious experiences?