Marketing - Benefits of Publicity

Marketing - Benefits of Publicity

Assessment

Interactive Video

Business

University

Hard

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The video discusses the benefits of publicity, highlighting its cost-effectiveness compared to advertising. Publicity is influential and trusted as it originates from external sources like media or customers, rather than the company itself. It has a strong carryover potential, spreading through word of mouth, unlike advertisements. Publicity can reach a wider audience as it is shared more readily among people.

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5 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

Why is the lack of cost considered a huge benefit of publicity?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

How does publicity influence people's trust compared to advertisements?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What is meant by 'carryover potential' in the context of publicity?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

In what ways does publicity spread from person to person?

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5.

OPEN ENDED QUESTION

3 mins • 1 pt

What are the main benefits of publicity as mentioned in the text?

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