Marketing - Benefits of Publicity

The video discusses the benefits of publicity, highlighting its cost-effectiveness compared to advertising. Publicity is influential and trusted as it originates from external sources like media or customers, rather than the company itself. It has a strong carryover potential, spreading through word of mouth, unlike advertisements. Publicity can reach a wider audience as it is shared more readily among people.

Why is the lack of cost considered a huge benefit of publicity?

How does publicity influence people's trust compared to advertisements?

What is meant by 'carryover potential' in the context of publicity?

In what ways does publicity spread from person to person?

What are the main benefits of publicity as mentioned in the text?