'Today' Spikes to Nearly 6 Million Viewers After Matt Lauer Fallout | THR News

'Today' Spikes to Nearly 6 Million Viewers After Matt Lauer Fallout | THR News

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Business, Architecture, Performing Arts

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NBC's Today Show experienced a significant ratings increase following Matt Lauer's departure due to allegations of sexual misconduct. The show surpassed its competitors, ABC's Good Morning America and CBS This Morning, in viewership, particularly among adults aged 25 to 54. Despite this, all major morning shows have seen a decline in overall viewership and demographic ratings. The industry is now speculating on the future of daytime television as it adapts to the loss of key anchors.

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What were the viewership trends for CBS This Morning in the context of the recent ratings?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the significance of the viewer interest in NBC's handling of the Lauer era?

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