Dyson to Build Electric Car by 2020

Dyson to Build Electric Car by 2020

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Interactive Video

Business, Architecture

University

Hard

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The transcript discusses Dyson's plans to enter the electric car market with a unique approach, focusing on solid state batteries for differentiation. Manufacturing may occur in the Far East, despite design being UK-based. Dyson aims to compete with established brands like Tesla by leveraging innovation, similar to their success in the vacuum cleaner market.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What challenges does Dyson face in competing with established electric car manufacturers?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

How does Dyson compare entering the electric car market to his experience with vacuum cleaners?

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