Hailing Chinas Most Popular Taxi App

Hailing Chinas Most Popular Taxi App

Assessment

Interactive Video

Business

9th - 10th Grade

Hard

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The video discusses a car service app that has become a market leader in China, expanding rapidly to 32 cities. The app plans to grow internationally, starting with Hong Kong, while competing with global players like Uber. The company focuses on localization, quality, and understanding regional needs, including a tipping function to address taxi demand. Supported by Alibaba, the app leverages resources for mapping and customer insights. Future plans include further international expansion and potential IPO, while maintaining a strong presence in China.

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3 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What challenges does the app face in competing with Uber in Hong Kong?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

How does the app address the issue of low taxi fares and high demand in China?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What are the future plans for the app's international expansion?

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