Getting full benefit from your global network

The transcript discusses the creation and benefits of a global network, emphasizing the need to leverage different time zones for efficient client work. It introduces Project 72, a collaborative initiative that allows creative directors worldwide to work on briefs collectively for 72 hours, resulting in innovative solutions. The approach aims to surprise clients and engage talent by providing diverse perspectives and fresh ideas.

In what ways can the global network surprise and delight clients?

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What are the advantages of being part of a global network as mentioned in the text?

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