VOICED : Russian babushkas break stereotypes with fashion shoots

Igor is on a mission to find elderly models, focusing on charisma and life-carried beauty. Olga, a former wildlife researcher, becomes a model, embracing her beauty and gaining confidence. Modeling offers financial benefits, as pensions in Russia are low. The initiative aims to change perceptions of aging, showing it as beautiful and worthy of respect.

What unique demographic is Igor targeting for his modeling agency?

What does Igor believe should be present in a model's face?

How does Olga feel about modeling at her age?

What financial benefit does Olga gain from her modeling work?

What impact does Olga believe her modeling work has on younger generations?