SMCP CEO Sees Brands at Early Stage of Potential

SMCP CEO Sees Brands at Early Stage of Potential

Assessment

Interactive Video

Business, Social Studies

University

Hard

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The video discusses the concept of accessible luxury, a market segment between luxury and fast fashion, offering high-quality products at affordable prices. The speaker highlights the growth potential of this market and the importance of staying disciplined in expansion strategies. The target customer base includes both traditional luxury shoppers and the emerging urban middle class, with a focus on being ageless and young-spirited.

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5 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

How do you define accessible luxury?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What are the main concerns for a company after being listed?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What strategies are important for supporting growth in the brands?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

What growth rates have the brands experienced over the past three years?

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5.

OPEN ENDED QUESTION

3 mins • 1 pt

Who are the typical customers for the brands mentioned?

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