Companies can no longer add surcharge for card payments

The video discusses the ban on surcharges for card payments in the UK, highlighting consumer frustration with hidden fees. It explains the impact on retailers, who argue that these fees cover high costs from credit card companies. Some businesses have adapted by introducing blanket service charges, while others maintain low prices. Consumers are encouraged to seek the best deals, as the new rules aim to simplify shopping by ensuring prices are consistent regardless of payment method.

What impact do some firms anticipate as a result of the new surcharge regulations?

What is the overall hope for consumers regarding the pricing of goods and services?