iPhone X Forecasts Cut by Analysts

The video discusses the iPhone 10's launch, highlighting its high price and limited market appeal. It explores Apple's market challenges, especially in emerging markets where competitors like Xiaomi are strong. The focus then shifts to Apple's strategy to grow its services business, aiming to reduce reliance on iPhone sales and increase service revenue to 20% of total sales.

Discuss the challenges Apple faces in emerging markets compared to its competitors.

What strategies could Apple implement to maintain sales momentum in 2018?