CoverGirl Has a New Iconic Tagline | THR News

CoverGirl has retired its iconic slogan to adopt a new tagline, 'I am what I makeup,' aiming to be more inclusive and reflective of its diverse customer base. The brand has introduced new ambassadors, including Maye Musk and Issa Rae, to represent this change. The campaign aligns with industry trends towards inclusivity and self-expression, moving away from a singular beauty standard. CoverGirl hopes to spark dialogue about makeup's role in personal transformation.

How does CoverGirl aim to reflect its diverse customer base with the new slogan?

What cultural shift does CoverGirl hope to address with their rebranding?