Disney's Iger Says Shanghai Resort Close to Breaking Even

Disney's Iger Says Shanghai Resort Close to Breaking Even

Assessment

Interactive Video

Business

University

Hard

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The video discusses the first-year achievements of a theme park, highlighting strong visitor numbers and word-of-mouth promotion. It details the park's expansion plans, including the development of Toy Story land. Financially, the park has achieved a break-even point, a rare feat for new theme parks. Challenges in understanding local customer preferences for food and merchandise are noted, but overall, the business is healthy and poised for growth.

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5 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What factors contribute to the growth of the theme park mentioned in the text?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

How does the park's visitor demographic break down between the Shanghai region and the rest of China?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What are the future expansion plans for the theme park?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

What challenges did the park face regarding food and merchandise?

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5.

OPEN ENDED QUESTION

3 mins • 1 pt

What does the speaker mean by saying the park is a 'very healthy business' after one year of operation?

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