Pernod Ricard Revamps Management as Spirit Growth Quickens

The video features an interview with CEO Alexander Rica discussing the company's profit forecasts, management reorganization, and growth strategies, particularly in China. The conversation covers challenges faced by Absolut Vodka in the US market and the company's marketing strategies. It also explores potential opportunities in the cannabis market and M&A activities. The discussion concludes with insights into portfolio diversification and the impact of Brexit on the company's operations.

What are the company's expectations for the growth of its brands outside the US?

How does the company plan to approach mergers and acquisitions in the future?

What strategies is the company employing to diversify its growth?