Bugatti President: Why We Opened a Store in London

The video discusses Bugatti's strong sales in London and its global market strategy, focusing on Europe, the US, the Middle East, and emerging opportunities in China. It highlights the challenges and potential of the Chinese market, emphasizing customer behavior similarities with developed regions. The video also covers Bugatti's brand strategy, including opening exclusive boutiques worldwide, and its positive impact on financial performance.

What is the overall sentiment expressed about the Bugatti brand in the text?

What future plans are mentioned regarding Bugatti boutiques?