Black Influencers Still Underpaid Amid Black Lives Matter

The transcript discusses the story of Sidney McCray, a Black influencer who faced pay disparity despite her success on TikTok. It highlights the systemic biases in the marketing industry, where decision-makers often overlook Black creators. The role of tech companies in perpetuating or addressing these inequalities is examined, emphasizing the need for data-driven decisions. Influencers are taking initiatives to ensure fair compensation, while companies are urged to align their actions with their public commitments to racial equality.

In what ways do tech companies have the power to address pay inequality in influencer marketing?

What role do brands play in the ongoing issue of racial inequality in influencer marketing?