Holiday Retail Sales Get an Online Push to 3.4% Growth

Holiday Retail Sales Get an Online Push to 3.4% Growth

Assessment

Interactive Video

Business, Information Technology (IT), Architecture

University

Hard

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The video discusses the growth in sales during the holiday season, highlighting a significant increase in online sales. It clarifies the classification of online sales, including the BOPIS trend. The video also examines changes in retail spending patterns, noting a shift due to perpetual deal cycles and early sales events. It addresses the competitive pressures faced by department and specialty stores from online retailers and mass merchants like Walmart and Target. Finally, it explores the challenges retailers face with logistics and consumer expectations for fast shipping and free returns.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

In what ways have retailers adapted to the demand for faster shipping and convenience?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What impact do promotions and fast shipping have on consumer expectations?

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