Content Marketing Strategy - 6 Steps to Effective Content Marketing Goals

This video tutorial guides viewers on setting effective goals for content marketing. It emphasizes the importance of analyzing current content performance using tools like Google Analytics and social media insights. The tutorial advises on evaluating existing content to identify successful strategies and planning future content creation based on capacity and platform choice. It also highlights the need for implementing tracking tools and considering budgeting and time management in content marketing efforts.

What is the first step in setting up goals for content marketing according to the video?

Why is it important to review your analytics when planning content marketing?

What factors should be considered when studying the performance of existing content?

How can understanding your audience's behavior during specific events, like holidays, impact your content strategy?

What are some tools mentioned that can help track the effectiveness of content marketing efforts?