How Brands Ruin Slang

The video explores the use of slang by brands and its impact on language. It defines slang as a form of communication that serves a social function, originating from subcultures and evolving over time. The video discusses how slang loses its authenticity when used by brands and highlights its role in informal settings. Slang helps solidify individual and group identities, providing a sense of community and belonging.

Why might younger generations perceive older slang as outdated?

What role does context play in the use of slang?

How do brands attempt to connect with younger audiences through slang?