Viacom x The Hollywood Reporter: New Approaches to Movie Marketing | Sundance 2018

The video discusses the potential of using neuroscience to predict audience reactions to movies and trailers. It highlights the entertainment industry's focus on guessing audience preferences rather than creating quality films. The role of marketing and social media in film promotion is examined, noting that trailers often reach more people than the films themselves. The video also explores innovations like predictive algorithms to identify and engage prime audiences.

In what ways can the experience of watching content be improved according to the text?

What are the main concerns of movie makers regarding audience preferences?

How does the speaker view the role of marketing in the film industry?

What does the speaker suggest about the relationship between trailers and actual film viewership?

What is the significance of neuroscience in predicting audience engagement?