Communicating to different audiences

The video discusses the importance of effective communication, highlighting a past mistake of treating communication as a one-time task. It emphasizes the need for ongoing engagement, especially with large and diverse stakeholder groups. The speaker shares a lesson learned about the preference for face-to-face interactions and the importance of using representative bodies for communication. The video also stresses the significance of understanding the audience, choosing the right communication channels, and continuously testing and monitoring whether the message is understood and acted upon.

What does the phrase 'drip, drip, drip of communication' imply about effective communication?

Why is it important to test understanding after delivering a message?