Airbnb Looks to Go Mainstream by Adding Hotels, Loyalty Program

Airbnb Looks to Go Mainstream by Adding Hotels, Loyalty Program

Assessment

Interactive Video

Business, Geography, Science

University

Hard

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Airbnb is shifting towards a more mainstream approach, aiming to become like an online travel agency by offering hotel-like services. This move is part of their strategy to prepare for an IPO and compete with larger corporations. The vacation rental industry is booming, with Airbnb leading the market. They are focusing on boutique hotels, offering lower commission rates compared to major online travel agents. This strategy excludes large hotel chains, positioning Airbnb against them. Despite recent executive changes, Airbnb continues to grow, with a significant number of listings and a promising future roadmap.

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5 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the significance of Brian Chesky's announcement regarding Airbnb's roadmap?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What impact does the growth of the online vacation rental industry have on Airbnb's strategy?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What are the implications of Airbnb's commission rates for smaller hotels compared to larger hotel chains?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

How is Airbnb planning to position itself in relation to traditional hotel chains?

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5.

OPEN ENDED QUESTION

3 mins • 1 pt

In what ways has Airbnb's recent executive changes influenced its future direction?

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