Why Twitter Needs a Game Changer

The transcript discusses Twitter's user growth, attributing some of it to the 'Trump effect' and media coverage. Despite a slight increase in users, Twitter faces challenges in monetizing its user base, with advertisers unwilling to pay more. Compared to competitors like Facebook and Instagram, Twitter's growth and revenue are weak. The discussion highlights the need for innovation in ad products and data utilization to attract advertisers and improve profitability.

What challenges does Twitter face in attracting advertisers?

In what ways could Twitter enhance its relationship with advertisers?

What potential solutions could Twitter explore to improve its ad revenue?