The History Of The Michelin Star

The video explores the history and evolution of the Michelin Guide, originally created by the Michelin brothers to boost tire sales. It explains the star rating system, which began in 1926, and its criteria for evaluating restaurants. The guide's impact on business is significant, with stars increasing customer willingness to pay. Michelin's influence is global, though not all cities are rated. Florida, for example, pays to be included, highlighting the guide's prestige and economic impact.

What impact does receiving a Michelin star have on a restaurant's business?

Why are some regions willing to pay Michelin to rate their restaurants?