La manipulación de datos de Facebook usando la focalización psicográfica

The video discusses Cambridge Analytica's use of Facebook data, highlighting the challenges in translating psychographic models into effective targeting. It argues that the impact of such data use on the 2016 election was minimal, with more traditional methods being more effective. The video also provides insights into Facebook's internal dynamics, noting a shift from a mission-driven culture to one with more internal leaks. Finally, it discusses the need for stricter data policies at Facebook, especially concerning platform partners.

What was the main challenge faced by Cambridge Analytica in utilizing Facebook data?

How did the speaker perceive the effectiveness of using personal data in the 2016 election?

What techniques from the commercial world were mentioned as being used by political campaigns?

What was the speaker's experience with Cambridge Analytica while working at Facebook?

What concerns were raised about the internal culture at Facebook regarding data privacy?