Will Online Video Services Unravel Cable Bundles?

Will Online Video Services Unravel Cable Bundles?

Assessment

Interactive Video

Business, Performing Arts

University

Hard

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The transcript discusses the dynamics of cable bundles, focusing on HBO, CBS, and ESPN's strategies. It explores the potential impact of standalone services on the traditional cable model, highlighting market research and consumer behavior. The conversation also touches on legal and strategic considerations for broadcasters and the future of cable and satellite companies in the face of changing media consumption patterns.

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7 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What are the potential reasons for consumers to keep their cable subscriptions despite the availability of streaming services?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

How many HBO households are mentioned in the text, and what implications does this have for cable subscriptions?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

Discuss the impact of millennials on traditional cable subscriptions as mentioned in the text.

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

What strategies are suggested for HBO to attract more subscribers?

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5.

OPEN ENDED QUESTION

3 mins • 1 pt

What concerns are raised regarding ESPN's potential move to offer its own service?

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6.

OPEN ENDED QUESTION

3 mins • 1 pt

How do the speakers perceive the future of cable companies in relation to on-demand services?

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7.

OPEN ENDED QUESTION

3 mins • 1 pt

What are the implications of the statement that the average American watches five hours of linear television?

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