Apple Could Sell 30M iPhone XS Max Phones Next Year, New Street's Ferragu Says

The transcript discusses the significance of modern devices, particularly iPhones, as central to daily life, comparing them to PCs of the past. It highlights the willingness of affluent consumers to pay high prices for these devices due to their multifunctional roles. The conversation shifts to Apple's pricing strategy since 2015, noting skepticism about high prices but continued success in selling premium phones. The market for the iPhone Max is analyzed, with predictions on consumer preferences for large screens and premium features, estimating significant sales despite high prices.

What is the estimated addressable market for the iPhone 10 S Max according to the speaker?

Discuss the implications of consumers being willing to pay over $1000 for a smartphone.