Why Would LVMH Buy Christian Dior Couture?

The video discusses the integration of Christian Dior couture with LVMH's perfume and beauty business, aiming for synergies and easier financing. Investors reacted positively, with LVMH shares rising by 4% and Christian Dior shares by 11%. However, Ermes shares faced a decline due to the deal's structure. The transaction reflects confidence in the luxury market, bolstered by a rebound in Chinese consumption and European tourism.

What financial commitment is Bernardo making in this deal?

What trends in consumption are mentioned in relation to the luxury market?