Landing Page

The video tutorial discusses the importance of managing web presence, focusing on landing pages. A landing page is defined as the initial webpage a visitor sees after clicking a link from an ad, email, or search result. The tutorial explains that landing pages are designed to either collect visitor information for follow-up or encourage immediate purchases, depending on the context of the ad or communication. The goal is to either gather data or prompt a purchase directly through the landing page.

What are some sources that might direct a viewer to a landing page?

In what ways can a landing page encourage immediate action from visitors?