2009 MacTaggart Lecture in Edinburgh by James Murdoch

2009 MacTaggart Lecture in Edinburgh by James Murdoch

Assessment

Interactive Video

Social Studies

University

Hard

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The video discusses the challenges faced by terrestrial broadcasters in the UK due to economic downturns and a tightly regulated commercial television sector. It highlights the negative impact of heavy regulation on investment, job creation, and innovation. The video suggests looking at alternative approaches, such as trusting the public, as exemplified by Dutch traffic engineer Hans Monderman's work. The lack of trust in the UK broadcasting consensus is emphasized as a key issue.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What does the text imply about the relationship between advertising spending and the commercial television sector in the UK?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

In what ways does the text suggest that the UK broadcasting consensus lacks trust?

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