The Power of Being Entertaining in Marketing

The Power of Being Entertaining in Marketing

Assessment

Interactive Video

Business

Professional Development

Hard

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Bill Carmody shares advice from Hank Norman on the importance of being entertaining rather than just being right. He emphasizes that having great information is not enough if it's not engaging. Carmody encourages being fun and approachable to capture the audience's attention, as being dry and boring will not resonate, even if the information is correct. The video concludes with a reminder to prioritize entertainment in communication.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

How can one make themselves more approachable according to the text?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the overall message conveyed by Bill Carmody in the marketing minute?

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