The Power of Being Entertaining in Marketing

Bill Carmody shares advice from Hank Norman on the importance of being entertaining rather than just being right. He emphasizes that having great information is not enough if it's not engaging. Carmody encourages being fun and approachable to capture the audience's attention, as being dry and boring will not resonate, even if the information is correct. The video concludes with a reminder to prioritize entertainment in communication.

How can one make themselves more approachable according to the text?

What is the overall message conveyed by Bill Carmody in the marketing minute?