How Stores Try to Manipulate Your Senses to Sell You Stuff

Retailers use sensory manipulation, such as lighting, music, and scents, to influence consumer behavior. Lighting can highlight products and affect perceived value, while music can alter mood and shopping pace. Scents can enhance product appeal but must match customer preferences. Despite these strategies, manipulating consumer behavior is complex and not always successful.

How can scents in a store influence customer spending?

What challenges do retailers face when selecting a scent for their store?

Discuss the relationship between sensory experiences and emotional responses in shopping.