Starbucks Teams Up With Alibaba

Starbucks Teams Up With Alibaba

Assessment

Interactive Video

Business

University

Hard

Created by

Quizizz Content

FREE Resource

The transcript discusses Starbucks' strategic partnership with Alibaba in China, emphasizing innovation and growth through store expansion and digital integration. Despite competition from companies like Luckin Coffee, Starbucks remains focused on its premium offerings and long-term strategy. The partnership with Alibaba is seen as a key driver for growth, leveraging digital platforms to reach more customers. The transcript also touches on geopolitical tensions but highlights Starbucks' commitment to its Chinese market.

Read more

2 questions

Show all answers

1.

OPEN ENDED QUESTION

3 mins • 1 pt

How does Starbucks plan to integrate digital experiences into their business model in China?

Evaluate responses using AI:

OFF

2.

OPEN ENDED QUESTION

3 mins • 1 pt

What is Starbucks' approach to handling geopolitical tensions between Beijing and Washington?

Evaluate responses using AI:

OFF