Accor's CEO Says China Is Biggest Hotel Story of Century

The video discusses the expansion plans of a hotel chain in the Asia Pacific region, with a focus on China as a major growth market. It highlights challenges such as low room rates in emerging markets and the difficulty in recruiting and retaining talent. The company aims to address these issues by attracting the right talent, providing necessary training, and ensuring a great guest experience.

What are the main regions where the hotel chain is aiming to expand?

What is the biggest hotel story of this century according to the CEO?

How many hotels and rooms does the company currently have in China?

What factors contribute to the low room rates in emerging markets?

What challenges does the hotel industry face in attracting talent?