PepsiCo to Buy SodaStream for $3.2B

PepsiCo to Buy SodaStream for $3.2B

Assessment

Interactive Video

Business

University

Hard

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The video discusses SodaStream's significant turnaround over the past two years, largely attributed to strategic decisions by CEO Daniel Birnbaum. These decisions included shifting focus away from competing with major soda brands and capitalizing on environmental trends with reusable bottles. The company's stock performance improved dramatically, leading to a buyout by PepsiCo. The video also covers the stock's rally due to strong earnings and revenue growth.

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5 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What significant changes occurred in SodaStream's stock over the last two years?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

How did consumerism and environmentalism impact SodaStream's business strategy?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What were the two key ideas that CEO Daniel Birnbaum implemented for SodaStream?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

What was the impact of quarterly earnings on SodaStream's stock performance?

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5.

OPEN ENDED QUESTION

3 mins • 1 pt

What factors contributed to the recent rally in SodaStream's stock price?

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