How Amazon Powers the Tech Behind NASA and Netflix

The video discusses the presence of large enterprises and non-tech companies at a tech event, highlighting the role of digital technology and analytics in enhancing business competitiveness. It introduces AWS Lambda, a service that allows developers to write code without managing infrastructure, and emphasizes AWS's focus on customer feedback and partner collaboration. The video also explores how companies like Netflix and Uber leverage AWS to focus on innovation rather than infrastructure management.

What role does digital technology play in making companies more competitive today?

How does the concept of Lambda functions revolutionize the way developers write code?

In what ways can automation through digital services improve business efficiency?

Discuss the importance of customer feedback in the development of new services.

How do companies like Uber and Netflix utilize digital platforms to focus on their core services?